Crafted by Adidas, the Telstar 18 is the official ball of the FIFA World Cup. Drawing inspiration from the company's first World Cup match ball, which debuted at the 1970 tournament in Mexico, the new ball reimagines the 12 black panels on an otherwise white design. Fun fact: the iconic original black and white ball was made that way to be more visible for black-and-white TV viewers, and it was dubbed the "star of television."
“We found that the grooves and pimples on the Telstar 18 ball are very orderly and a little bit flat,” says Alam. The pimples that texture the surface of the ball are not as raised as on the Brazuca, and the seams are narrower and shallower than they have been in the past. All of the elements of the ball—the increased seam length, the more regular pimple pattern, orderly pimple and seam shape—add up to a more symmetrical, balanced ball, Alam says. “We expect this ball to have better flight stability.” And since all 11 stadiums in Russia are at the same altitude, Alam says the ball should play the same way across all matches.

This is a great way to find additional information about the ball. When I’m buying online I always look if I can find something like this. Just take a look at that and you will for sure find extra information. When you are buying local this is a little bit harder, but you can still ask the vendor or somebody that has already bought that or similar ball in that shop.
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