The most modern feature is an embedded NFC chip, which is found on the top of the ball. If you download a free app on iOS or Android, you can personally interact with the ball's exclusive content and location-specific challenges. You'll also be able to participate and enter competitions and World Cup-related challenges. Of course, you can record and upload your experiences for social media posterity.
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Crafted by Adidas, the Telstar 18 is the official ball of the FIFA World Cup. Drawing inspiration from the company's first World Cup match ball, which debuted at the 1970 tournament in Mexico, the new ball reimagines the 12 black panels on an otherwise white design. Fun fact: the iconic original black and white ball was made that way to be more visible for black-and-white TV viewers, and it was dubbed the "star of television."
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