The most modern feature is an embedded NFC chip, which is found on the top of the ball. If you download a free app on iOS or Android, you can personally interact with the ball's exclusive content and location-specific challenges. You'll also be able to participate and enter competitions and World Cup-related challenges. Of course, you can record and upload your experiences for social media posterity.
Soccer — or football as it's known around the world — is arguably the most loved sport on Earth. Although Americans still aren't as enamored of the sport as the rest of the world is, teams around the country are stealing hearts and minds, and Americans are getting into the game. For years, soccer has been a sport played by kids, college students, and ex-pats, but it's now being cheered in stadiums and watched on national TV. https://www.youtube.com/watch?v=DGp37du0xbQ
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